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Enhancing brand relationship performance through customer participation and value creation in social media brand communities

- Carlson, Jamie, Wyllie, Jessica, Rahman, Mohammad M., Voola, Ranjit

Customer engagement behaviours in social media: capturing innovation opportunities

- Carlson, Jamie, Rahman, Mohammad, Voola, Ranjit, De Vries, Natalie

A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients

- Rehman, Muqqadas, Dean, Alison M., Pires, Guilherme D.

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